360° campaigning
client: Philips  |  job: concept & design, directing photoshoots, art direction classic & digital  
agency: UDG  |  photographer: Sebastian Weimar
         Patients suffering from sleep apnoea are often impaired in their sleep by clunky sleep masks. The lightweight DreamWear mask gives back some of the normality they seek. The campaign focuses on the enjoyment of regained sleeping habits made possible again with the introduction of the innovative sleep mask.
Sebastian Mevius
Art direction classic
         The product brochure communicates the USP of the product through the way it is designed. Handling the barely noticeable mask is ‘as if it wasn’t there’. The mask can be easily removed, i.e. the brochure can be easily opened. In addition, the medium can be used as a playful small display at the POS.
Art direction digital
         Norwegian Karen Skålvoll was able to achieve top athletic performances despite suffering from an incurable lung disease. As this was – in part – made possible by Philips’ innovative products, she served as a brand ambassador. In this video she told her story. I developed the film treatment and oversaw the production. Directed and produced by ‘BUZZ'N'FURY’ production.
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360° campaigning
client: Philips | agency: UDG
job: concept & design, shootings, art direction
photographer: Sebastian Weimar
         Patients suffering from sleep apnoea are often impaired in their sleep by clunky sleep masks. The lightweight DreamWear mask gives back some of the normality they seek. The campaign focuses on the enjoyment of regained sleeping habits made possible again with the introduction of the innovative sleep mask.
         The design of the brochure emphasizes the product’s USP. Opening the brochure corresponds with the easy way of taking the mask off of your face.
         Norwegian Karen Skålvoll was able to achieve top athletic performances despite suffering from an incurable lung disease. She served as a brand ambassador. In this video she told her story.
Art direction classic
Art direction digital
Sebastian
Mevius
EN
DE /
         Norwegian Karen Skålvoll was able to achieve top athletic performances despite suffering from an incurable lung disease.
As this was – in part – made possible by Philips’ innovative products, she served as a brand ambassador. In this video she told her story.
I developed the film treatment and oversaw the production. Directed and produced by ‘BUZZ'N'FURY’ production.
360° campaign
client: Philips  |  job: concept & design, directing photoshoots, art direction classic & digital  |  agency: UDG  |  photographer: Sebastian Weimar
Art direction classic
         Patients suffering from sleep apnoea are often impaired in their sleep by clunky sleep masks. The lightweight DreamWear mask gives back some of the normality they seek. The campaign focuses on the enjoyment of regained sleeping habits made possible again with the introduction of the innovative sleep mask.
Art direction digital
Sebastian Mevius
         The product brochure communicates the USP of the product through the way it is designed. Handling the barely noticeable mask is ‘as if it wasn’t there’. The mask can be easily removed, i.e. the brochure can be easily opened. In addition, the medium can be used as a playful small display at the POS.
Portfolio
About
Contact
Legal
EN
DE
/