360° campaigning
client: Philips | agency: UDG
job: concept & design, shootings, art direction
photographer: Sebastian Weimar
job: concept & design, shootings, art direction
photographer: Sebastian Weimar
The design of the brochure emphasizes the product’s USP.
Opening the brochure corresponds with the easy way of taking the mask off of your face.
Norwegian Karen Skålvoll was able to achieve top athletic
performances despite suffering from an incurable lung disease. She served as a brand ambassador. In this video
she told her story.
Art direction classic
Art direction digital
Sebastian
Mevius
Mevius
EN
DE /
Patients suffering from sleep apnoea are often impaired in
their sleep by clunky sleep masks. The lightweight DreamWear mask gives back some of the normality they seek.
The campaign focuses on the enjoyment of regained sleeping habits made possible again with the introduction of
the innovative sleep mask.