This 'N That
Assorted projects
Widely recognised politicians are shown in their youth and
paired with a headline that refers to their future achievement. In this way, politicians are demystified and
offer room for personal identification. The visuals therefore work against the prevailing prejudice regarding an
individual’s capability of actually bringing about change.
The idea adapts the company’s catchphrase of ‘the fascination
of movement’ into a striking visual language. Using motion-capture technology, the characteristic movements of
high-end machine parts are recorded and digitally visualized as fascinating lightpaintings.
1. Professionals, photographed in a characterful monochromatic
style, are paired with an abstract depiction of innovation, symbolized by a mystic red light. 2. Professionals
are shown within their area of expertise, but in a stylized and visually accentuated way. 3. Professionals
acting inside allegorical rooms of development and innovation.
Sebastian Mevius
Excerpt from my final exams at the HTK | subject: communication and design for a centre of
political education for young people
Pitch for client afag | job: creative idea and visuals for a product
campaign | agency: UDG
Pitch for client Audi | job: three ideas for a visual language for the
HR-communication | agency: UDG
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