CRM communication
client: TUI Cruises | agency: GROSSE LIEBE
job: art direction of CRM budget
job: art direction of CRM budget
Sebastian
Mevius
Mevius
EN
DE /
In addition to the design of standardised elements along the
customer journey, the overall brand experience was upgraded and strengthened through the conception and
implementation of imaginative approaches, for example in creative mailings.
This B2B-mailing for TUI Cruises’ top-selling travel agencies
contains a premium-quality certificate along with additional promotional material. In addition, the shipping box
itself becomes the carrier of a message. In the shape and design of a balcony cabin, it playfully and concisely
anchors USPs in the memory of the sales partners.